Since its inception, the New Balance 990 has stood as a symbol of quality, comfort, and timeless design. First introduced in 1982, the New Balance 990 was a groundbreaking innovation in the world of sneakers. It was the first running shoe to retail for $100, setting a new standard for premium athletic footwear. Over the years, the 990 has evolved, but its core values of craftsmanship and performance remain unchanged.

The Origins of New Balance 990

New Balance, a brand known for its commitment to quality, introduced the 990 as part of its "Made in USA" collection. The shoe was designed with runners in mind, featuring a combination of superior cushioning, stability, and durability. The 990 quickly gained a reputation for its exceptional comfort and performance, making it a favorite among athletes and casual wearers alike.

Why the New Balance 990 Endures

What sets the New Balance 990 apart from other sneakers is its meticulous craftsmanship. Each pair is crafted with precision, using high-quality materials such as premium suede, breathable mesh, and ENCAP foam technology for superior support. The shoe's design is both functional and stylish, making it suitable for running, walking, or everyday wear.

Moreover, the New Balance 990 has become a cultural icon. Its understated design and classic silhouette have made it a staple in streetwear and fashion. Celebrities, athletes, and sneaker enthusiasts have all embraced the 990, solidifying its status as a timeless classic.

Explore the New Balance 990 Collection

For those interested in exploring the various models and iterations of the New Balance 990, this comprehensive spreadsheet

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