The New Balance 990 was born out of a desire to create the ultimate running shoe. At a time when most athletic shoes were mass-produced, New Balance chose a different path. The brand focused on meticulous craftsmanship, using high-quality materials and advanced technologies to deliver unmatched comfort and durability. The shoe featured a unique ENCAP midsole, which combined a soft EVA core with a durable polyurethane rim, providing both cushioning and stability.

Evolution Through the Years

The 990 has seen several updates over the years, each iteration building upon the success of its predecessor. The New Balance 990v1, released in 1982, set the standard with its superior fit and performance. Fast forward to the 990v6, and the shoe continues to push boundaries with modern design elements and advanced materials. Despite these changes, the essence of the 990 remains intact—timeless design, exceptional comfort, and unwavering quality.

Why the New Balance 990 Stands Out

One of the key reasons behind the New Balance 990's enduring popularity is its versatility. While it was originally designed for running, its sleek silhouette and understated aesthetic have made it a favorite among fashion enthusiasts. Celebrities, influencers, and everyday consumers have embraced the 990 as a go-to sneaker for both casual and dressed-up looks.

Explore the New Balance 990 Collection

For those interested in exploring the full range of New Balance 990 models, this detailed spreadsheet

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